The much-anticipated launch of Mohamed Alabbar’s ecommerce venture is “just weeks away”, sources familiar with the matter have confirmed to Arabian Business.

The $1bn launch, with financial backing from Saudi Arabia’s Public Investment Fund, has been beta-testing its site for the past two months and finalising launch plans.

Sources suggest the launch will include three-hour, door-to-door delivery on items, “ground breaking” return policies and advanced payment platforms.

“Nothing is being left to chance here. When this goes live, you will be able to order millions of different items and have your goods in just three hours. We are also working around the clock to make sure that every single item sold on Noon is original,” the source said. More info