Following an exhaustive review of the competitiveness of Dubai’s retail sector in terms of its global positioning as a ‘shopping destination’ for tourists, undertaken by Dubai Tourism, strategic recommendations spanning priority aspects of the industry value chain were developed in consultation with the Department of Economic Development and key government and private sector stakeholders earlier this year.

Outcomes of the strategy cover initiatives to address consumer perceptions, pricing competitiveness, product-mix, experience enhancement, e-commerce and future proofing through digitisation and proactive innovation.

“Retailing remains the dominant economic activity in Dubai with a share of up to 30 per cent in the emirate’s GDP and the sector will play a key role in Dubai achieving its tourism vision of receiving 20 million tourists a year by 2020.

It’s important to consolidate efforts across Dubai to offer exceptional and high quality shopping experiences in terms of infrastructure, initiatives and incentives,” said His Excellency Sami Al Qamzi, Director General, Department of Economic Development (DED).

Al Qamzi added: “Along with implementing varied initiatives to enhance ease of doing business and make shopping in Dubai a pleasant experience, the Department of Economic Development has been working closely with public and private sector entities to evolve innovative strategies that would reinforce Dubai as a preferred place to shop for visitors and residents alike.” More info

By Staff  www.emirates247.com

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