Imperial Tobacco is running a celebratory promotion throughout December to mark Dubai Duty Free’s 33rd anniversary.

The activation, which aims to incentivise travellers to increase their intended spend, focuses on Imperial Tobacco’s Davidoff brand. Special discounts are being offered such as 33% off with the purchase of any three Davidoff cartons, or 20% off with the purchase of two.

Supporting promotional visuals include a counter top unit, shelf talkers and posters congratulating Dubai Duty Free on its birthday while staying in line with Davidoff’s ‘For the Hunters’ campaign.

Imperial Tobacco Global Travel Retail Sales and Marketing Operations Director Christian Münstermann said: “Dubai Duty Free is one of our biggest customers in global travel retail and we are thrilled to be celebrating with them. This promotion will target shoppers and international brand consumers from the Middle East and Asia who are looking for quality and a good offer. More info